How Much Does Airbnb Property Photography Cost in the UK?
Expert Tips for Stunning Listing Photos by Apperley Bennett Photography
If you’re hosting an Airbnb in the UK, you’ve probably realided that your photos aren’t just extras; they’re the first thing potential guests see. Often, they decide whether to click ‘Book’ within seconds of viewing your listing. That’s why professional photography isn’t just about making your property look nice; it’s about increasing bookings, improving rates, and giving your property the attention it deserves.
Going local really matters here. A UK-based photographer not only understands the unique aspects of the British property market, but also knows how to capture your space in a way that appeals to both UK and international guests. Whether it’s the charm of a Cornish seaside cottage, the sleek modernity of a Manchester apartment, or the cozy appeal of a Cotswolds hideaway, local knowledge helps.
Why Professional Photography is Worth It!
While taking a few quick photos on your phone might feel convenient and free, it’s rarely enough to make your Airbnb stand out. Professional photography offers you:
A better first impression: Listings with professional photos are more likely to catch the eye as guests scroll.
Higher booking potential: More appealing visuals often translate into more reservations.
Better nightly rates: High-quality images help justify premium pricing.
A lasting marketing tool: You can use these photos across Airbnb, Booking.com, your own website, and social media.
Think of it as a single investment, reaping rewards every time your property gets booked.
Case Study 1: Instagram Buzz Leads to More Direct Inquiries
One of my recent clients, let’s call her Sarah, listed her stylish London flat on Airbnb. The property was lovely, but the photos didn’t do it justice. After our professional shoot, Sarah uploaded the images to Instagram and started showcasing them in stories and reels.
Within a week, her follower count jumped. Her posts received three times the usual engagement, and she got five direct booking inquiries via DM, all because the images caught people’s attention.
Case Study 2: A 30% Increase in Bookings and Higher Rates
Another host, Tom, ran a small coastal guesthouse in Devon and had relied on his own photos for years. After updating his Booking.com profile with our professionally staged and photographed images, he saw a 30% increase in bookings within three months.
Not only that, but guests were willing to pay a bit more. His average nightly rate increased by 15%, simply because the property appeared more valuable online.
A Rough Guide to Airbnb Photography Costs in the UK
Simply put, the cost of Airbnb property photography in the UK varies based on:
Location: Photographers in London may charge more than those in smaller towns.
Size of property: More rooms mean more time and a higher cost.
Level of staging: This can range from quick tidy-ups to full styling.
Package inclusions: This refers to the number of edited images, video options, drone shots, and more.
As a general idea:
Small studio or 1-bed flat: £150 to £250
2 to 3-bedroom property: £200 to £350
Large home or luxury property: £300 to £500+
Remember, cheaper isn’t always better. This is your shop window to the world. Cutting corners here could cost you more in missed bookings.
What to Look For in an Airbnb Photographer
When choosing the right photographer for your Airbnb in the UK, consider these tips:
Check their portfolio: Do they have experience photographing Airbnbs or holiday lets?
Ask about staging: Good photographers don’t just show up and take pictures; they’ll help style your property for maximum appeal.
Look for consistency: Are their images sharp, well-lit, and true-to-life?
Read reviews: Feedback from other hosts can provide valuable insights.
Know what’s included. Make sure you understand the package before booking.Final Thoughts
Professional Airbnb photography isn’t just a nice touch; it’s one of the smartest marketing investments you can make as a host. It helps you stand out in crowded search results, command higher nightly rates, and encourages guests to book directly.
